Journal of Media Business Studies

期刊简介：The Journal of Media Business Studies (JOMBS) publishes original scholarly articles that apply business theories to the examination of media and the media industries. JOMBS focuses on the dynamics of media businesses broadly defined. It has a particular interest in the creation, operation, marketing, distribution and consumption of media businesses and their products, including newspapers, magazines, television, music, film, videogames, literature, advertising, digital/social/new media among others. Scope: JOMBS seeks empirical studies that contribute to the theoretical advancement of the field of media business studies, inspired, among others, by the business disciplines of advertising, communications, consumer behavior, economics, entrepreneurship, management, marketing, organizational behavior, organization studies and strategy; JOMBS accepts contributions from all methodological traditions, quantitative (experiments, surveys, modelling, etc.) or qualitative (ethnographies, interviews, case studies, etc.); JOMBS seeks rigor and thorough reporting in research design, measurement, sampling and statistical or qualitative analysis; JOMBS solicits papers with practical relevance for media industry practitioners, policy makers, consumers and other stakeholders in society. Review policy: All submitted manuscripts are subject to initial appraisal by the one of the journal editors. If the manuscript is found suitable for further consideration, it is subsequently reviewed by independent, anonymous expert referees. All reviews are double anonymized. Submissions are made via Editorial Manager . Please see the Instructions for Authors page for more details.

【译文】《媒体商业研究杂志》(JOMBS) 发表将商业理论应用于媒体和媒体行业检验的原创学术文章。 JOMBS 关注广泛定义的媒体业务的动态。它对媒体业务及其产品的创作、运营、营销、发行和消费特别感兴趣，包括报纸、杂志、电视、音乐、电影、视频游戏、文学、广告、数字/社交/新媒体等。范围：JOMBS寻求有助于媒体商业研究领域理论进步的实证研究，受到广告、传播、消费者行为、经济学、创业、管理、营销、组织行为、组织研究和战略等商业学科的启发； JOMBS 接受所有方法论传统的贡献，定量（实验、调查、建模等）或定性（民族志、访谈、案例研究等）； JOMBS 寻求研究设计、测量、抽样和统计或定性分析方面的严谨和彻底的报告； JOMBS 征集与媒体行业从业者、政策制定者、消费者和社会其他利益相关者具有实际相关性的论文。评审政策：所有提交的稿件均需经过一位期刊编辑的初步评审。如果认为手稿适合进一步考虑，随后将由独立、匿名的专家审稿人进行审查。所有评论均经过双重匿名处理。通过编辑经理提交。请参阅作者须知页面了解更多详情。