International Journal of Bank Marketing

期刊简介：International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings. In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.

【译文】国际银行营销杂志 (IJBM) 旨在发表与全球金融服务提供商的营销挑战相关的论文。优先考虑基于经验的研究论文，这些论文扩展了金融服务环境中客户行为的现有理论（或开发新理论）。此外，该杂志有兴趣帮助该领域的院士和从业者更好地了解金融服务营销学科，因此邀请提交评论论文和思想文章。