Industrial Marketing Management

期刊简介：Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia and other regions of the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets. Benefits to authors We also provide many author benefits, such as free PDFs, a liberal copyright policy, special discounts on Elsevier publications and much more. Special Issue suggestions All proposals for topics for IMM Special Issues should be sent to: Dr. Selma Kadic-Maglajlic, [email protected] and Dr. Maja Arslanagic-Kalajdzic, [email protected]

【译文】工业营销管理提供理论、实证和基于案例的研究，以满足营销学者和从业者在工业和企业对企业市场研究和工作的需求。由国际顶尖学者和从业者组成的编辑审查委员会确保所有文章的理论和实际应用的平衡。来自北美、欧洲、澳大利亚/新西兰、亚洲和全球其他地区的学者提供了提高工业市场有效性和效率的最新发现。这种全面的方法使读者能够及时了解全球工业和企业对企业市场中更好的营销决策和战略所必需的最及时的数据和当前的想法。作者的福利 我们还为作者提供许多福利，例如免费 PDF、宽松的版权政策、爱思唯尔出版物的特别折扣等等。特刊建议 IMM 特刊主题的所有提案均应发送至：Selma Kadic-Maglajlic 博士，[email protected] 和 Maja Arslanagic-Kalajdzic 博士，[email protected]