Journal of Global Fashion Marketing

期刊简介：The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. The JGFM vision : JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” JGFM aims to: 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing. Topics published by JGFM include (but are not limited to): Fashion Marketing Theory and Practices, Fashion Marketing Research Methodology, Fashion Marketing Cases, Luxury Marketing, Culture and Design Marketing, Fashion Consumer Behavior, Fashion Merchandising, Fashion Retailing and Distribution, Fashion Marketing Communications, Fashion Business Marketing, Fashion Marketing Trends and Industry Analysis, Fashion Forecasting System, Fashion Market Segmentation, Fashion Product Innovation, Fashion Brand Management, Global pricing issues, Fashion Social Media Marketing, Service Management in the Fashion Industry, Corporate Social Responsibility Issues, Future Directions in the Fashion Industry, Fashion Industry and Policy Issues, Legal Issues of Fashion Industry, Sportswear Marketing and Sponsorship, Global and Interdisciplinary Research Issues The Journal of Global Fashion Marketing (JGFM) is abstracted and indexed in ESCI, SCOPUS, ABDC Journal of Quality list 2019, Cabell’s Directories, EBSCOhost (E-Journals), Google h-5 index and Korea Citation Index (KCI). Peer Review Integrity All submitted manuscripts are subject to initial appraisal by the Editor. Manuscripts are sent for peer review by independent, anonymous expert referees if found suitable for further consideration. All peer review is double anonymized and submission is online via ScholarOne Manuscripts. The Journal of Global Fashion Marketing is a member of the Committee on Publication Ethics (COPE) . We work closely with the Committee of Publication Ethics (COPE), a charity dedicated to promoting the integrity of peer-reviewed publications in science. Authors submitting to a Taylor & Francis journal should be aware that their manuscripts may be submitted to CrossCheck at any point during the peer review or production processes. STAR Taylor & Francis/Routledge are committed to the widest possible dissemination of its journals to non-profit institutions in developing countries. Our STAR initiative offers individual researchers in Africa, South Asia and many parts of South East Asia the opportunity to gain one month’s free online access to 1,300 Taylor & Francis journals. For more information, please visit the STAR website .

【译文】《全球时尚营销杂志》是一份季刊，发表经过同行评审的概念性和实证性论文以及原创作品的商业案例，这些论文对时尚、设计和文化领域营销理论、研究和实践的整体进步做出了重大贡献。 JGFM的愿景：JGFM致力于成为连接世界各地营销学者和时尚、设计和文化从业者的“全球桥梁”。我们发表由代表主要学术作者的撰稿人撰写的有关营销的高质量学术文章。正如我们在每期封面上所声明的那样，我们的定位声明以及我们为营销学者读者群带来的价值，真正是“架起时尚与营销的桥梁” JGFM 的目标是： 1. 监控和分析全球时尚营销趋势。 2. 产生并整合与时尚、奢侈品和文化营销理论和实践相关的新思想和理论。 3. 在时尚、奢侈品和文化营销中应用新的研究方法和技术。 4.探索和传播前沿的时尚营销实践。 JGFM 欢迎对时尚、奢侈品和文化营销领域的任何主题提供新鲜、创新见解的稿件。只要手稿解决了营销中的实质性问题，概念性和实证性的作品都受到重视。 JGFM发表的主题包括（但不限于）：时尚营销理论与实践、时尚营销研究方法、时尚营销案例、奢侈品营销、文化与设计营销、时尚消费者行为、时尚营销、时尚零售与分销、时尚营销传播、时尚商业营销、时尚营销趋势与行业分析、时尚预测系统、时尚市场细分、时尚产品创新、时尚品牌管理、全球定价问题、时尚社交媒体营销、时尚行业服务管理、企业社会责任时尚行业的问题、未来方向、时尚行业和政策问题、时尚行业的法律问题、运动服装营销和赞助、全球和跨学科研究问题 《全球时尚营销杂志》(JGFM) 被 ESCI、SCOPUS、ABDC Journal of Quality list 2019、Cabell’s Directory、EBSCOhost（电子期刊）、Google h-5 索引和韩国引文索引 (KCI) 进行摘要和索引。同行评审的完整性 所有提交的稿件均需经过编辑的初步评估。如果认为适合进一步考虑，手稿将由独立、匿名的专家审稿人进行同行评审。所有同行评审均采用双重匿名方式，并通过 ScholarOne Manuscripts 在线提交。 《全球时尚营销杂志》是出版道德委员会 (COPE) 的成员。我们与出版道德委员会 (COPE) 密切合作，该委员会是一家致力于促进同行评审科学出版物诚信的慈善机构。向 Taylor & Francis 期刊投稿的作者应注意，他们的稿件可能在同行评审或生产过程中的任何时候提交给 CrossCheck。 STAR Taylor & Francis/Routledge 致力于向发展中国家的非营利机构尽可能广泛地传播其期刊。我们的 STAR 计划为非洲、南亚和东南亚许多地区的个人研究人员提供了一个月免费在线访问 1,300 种 Taylor & Francis 期刊的机会。欲了解更多信息，请访问STAR网站。