International Journal of Advertising

期刊简介：The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC). There are three features that distinguish IJA, which collectively provide a unique position for the journal. IJA focuses on issues of concern to practitioners, academics and policy-makers from a conceptual perspective. IJA has an underlying interest in public policy relating to marketing communications, which is regularly addressed in the journal. The make-up of the IJA Editorial Advisory Board provides a comprehensive and genuinely international pool of reviewers. Each submission is assessed by three reviewers in a double-blind process. Peer Review Statement International Journal of Advertising is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via Editorial Manager .

【译文】《国际广告杂志》(IJA) 从学术、从业者和公共政策的角度发表有关营销传播各个方面的原创文章。它包括：广告和媒体、直接营销、促销、赞助、公共关系和整合营销传播（IMC）。 IJA 具有三个特点，共同为该期刊提供了独特的地位。 IJA从概念角度关注从业者、学者和政策制定者关心的问题。 IJA 对与营销传播相关的公共政策有着潜在的兴趣，该杂志定期讨论这一问题。 IJA 编辑顾问委员会的组成提供了全面且真正国际化的审稿人库。每份提交的材料均由三名评审员以双盲方式进行评估。同行评审声明《国际广告杂志》是一份国际同行评审期刊，发表对科学知识的高质量、原创性研究贡献。所有提交的稿件均须经过编辑的初步评估，如果认为适合进一步考虑，则须接受独立、匿名专家审稿人的同行评审。所有同行评审均采用双重匿名方式，并通过编辑管理器在线提交。