Journal of Advertising

期刊简介：The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail at jaeditor@umn.edu prior to submission of a manuscript. All authors should review the JA Ethical Standards guidelines.

【译文】《广告杂志》是致力于广告理论发展及其与实践关系的首要期刊。所有与所有类型的广告相关的研究都将被考虑发表。这包括广告效果、广告道德、全球广告问题和方法论问题，以及广告的经济、政治、社会和环境方面。有关主题的适当性及其与期刊范围的契合度的疑问，可以在提交稿件之前通过电子邮件发送给编辑：jaeditor@umn.edu。所有作者都应查看 JA 道德标准指南。