Journal of Marketing for HIGHER EDUCATION

期刊简介：The Journal of Marketing for Higher Education is a well-established, double-anonymized peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journalaims to publish: Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field. Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally. Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education. The objectives of the journal are as follows: To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide. To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions. To publish rigorous, empirical research results related to all aspects of higher education marketing. To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles. To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area. To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide. Peer Review Statement Journal of Marketing for Higher Education is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via ScholarOne Manuscripts .

【译文】《高等教育营销杂志》是一本成熟的、双匿名同行评审的国际期刊，发表原创研究和评论文章。它自 1988 年以来一直发表有关高等教育营销的文章，具有国际视野，拥有来自世界各地的读者和论文。 《高等教育营销杂志》是一本多学科期刊，欢迎来自与高等教育营销相关的所有主要学科的论文。该期刊的目标是发表：来自世界各地的有关高等教育营销、营销伦理、服务营销、消费者行为、经济和政策困境的具有挑战性的文章，为批判理论和实证研究做出贡献，从而激发辩论并发展该领域的知识。关于市场与高等教育之间接口的关键方面的论文，旨在为理论、实践和道德评估提供一个重要的论坛，其中营销在国内和国际高等教育中发挥着作用。论文从市场、市场化、伦理和高等教育背景下尽可能广泛的角度批判性地探讨理论和实证问题。该杂志的目标如下：在营销和高等教育学科之间架起桥梁，并解决有关营销在全球大学政策制定和管理中所扮演的角色的新问题、辩论和研究结果。探索、评估和批判性分析高等教育机构内营销职能的整体管理，特别关注高等教育机构决策者和高级管理人员关心的问题。发表与高等教育营销各个方面相关的严谨的实证研究成果。发表有关高等教育营销的批判理论、概念发展和批评的论文，并鼓励对文章的回应和讨论。为高等教育营销领域的知识进步和辩论提供工具，并促进该领域的进一步研究。对营销作为全球高等教育机构管理方向的作用进行辩论和理论化。同行评审声明《高等教育营销杂志》是一份国际同行评审期刊，发表对科学知识的高质量、原创性研究贡献。所有提交的稿件均须经过编辑的初步评估，如果认为适合进一步考虑，则须接受独立、匿名专家审稿人的同行评审。所有同行评审均采用双重匿名方式，并通过 ScholarOne Manuscripts 在线提交。