Journal of the Academy of Marketing Science

期刊简介：The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria:Focus on a substantive issue in the domain of marketingOffer fundamentally new insights that advance the fieldBe literature-based and scholarlyDemonstrate conceptual rigorProvide evidence of methodological rigor, if an empirical pieceJAMS is committed to providing authors with:Timely and constructive reviewsSpecific and extensive directions (when necessary) for revising a manuscriptA decision to either accept or reject a manuscript as early as possible in the review processThe JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

【译文】《市场营销科学学会杂志》（JAMS）致力于市场营销的研究与改进，通过发表基于营销实质性领域的学术文章，成为学术研究与实践之间的重要桥梁。提交给JAMS的稿件将基于其对市场营销科学和/或实践的推进潜力进行评估。为了在JAMS发表，稿件至少需要满足以下标准：关注营销领域的实质性议题；提供对领域发展的根本性见解；基于文献和学术性；展示概念上的严谨性；如果是一篇实证性文章，则提供方法论严谨性的证据。JAMS致力于为作者提供：及时且建设性的审稿；具体且广泛的修改方向（如有必要）；在审稿过程中尽早做出接受或拒绝稿件的决定。JAMS编辑办公室致力于确保稿件在40天内完成审稿。然而，由于JAMS致力于确保审稿公平、信息丰富、客观和建设性，偶尔可能会有审稿周期较长的情况。