Journal of Consumer Behaviour

期刊简介：The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

【译文】《消费者行为杂志》旨在通过发表双盲同行评审的高质量理论和实证研究来促进对消费者行为、消费者研究和消费的理解。 JCB 是一份以社会科学为基础的国际学术期刊，具有多元化和多学科的视野，旨在展示消费者行为的创新、另类和有争议的表述以及消费者研究既定传统的最新发展。