Journal of Brand Management

期刊简介：The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance Brand Reputation, Identity and ImageBrand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation Integrated Brand CommunicationBrand ManagementBrand EquityBrand Community (Online)Product BrandingService BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding Brand Heritage and History Qualitative and Quantitative Brand ResearchBrand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand ExperienceBrand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth Brand Credibility and TrustOpen Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation Brand Research Methods

【译文】该期刊发表原创和有洞察力的同行评审文章以及基于行业的案例研究，还包括邀请的专家评论和社论，严格考虑：在品牌管理研究和实践中有效使用的模型和理论、世界领先公司如何管理他们的品牌、机构和个人顾问使用的最新思维、技术和倡议、探索领先组织实际经验、面临的问题和学到的教训的应用研究、来自领先商学院、研究机构和大学的应用研究。如果您在阅读了目标和范围后认为您的文章可能相关，您可以按照正常流程提交您的作品供考虑。期刊编辑通常不会在提交之前讨论文章的潜在适宜性。该期刊还定期出版主题特刊，对于私营和公共部门组织的品牌策略师以及大学和商学院的学者来说是必读之物——包括：教授和讲师、硕士、MBA和博士研究生、品牌研究人员、市场营销和品牌咨询顾问、品牌主管、品牌总监和经理、市场营销总监、业务发展经理、企业传播主管、首席执行官和总经理、代理总监、规划总监和战略规划师、知识产权律师和专利律师。涵盖的主题包括但不限于：在线或数字品牌、品牌指标和/或分析、奢侈品牌、品牌伦理和/或企业社会责任、品牌和金融、品牌声誉、身份和形象、品牌关系、忠诚度或爱、品牌和技术、品牌、创新和/或研发、品牌估值、整合品牌传播、品牌管理、品牌资产、品牌社区（在线）、产品品牌、服务品牌、B2B品牌、零售品牌、自有品牌、品牌遗产和历史、定性和定量品牌研究、品牌架构和组合、品牌联盟和并购、企业品牌管理、品牌体验、品牌危机、品牌仿冒、品牌和法律、品牌延伸和品牌增长、品牌可信度和信任、开放品牌管理、品牌元素（标志、命名、包装等）、为盈利和非盈利组织进行品牌建设、品牌共创、品牌研究方法