International Review on Public and Nonprofit Marketing

期刊简介：The International Review on Public and Nonprofit Marketing, an international scientific journal, publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines. Relevant doctoral thesis reviews and book reviews are also welcome. The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds. To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity. First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions. Papers submitted for publication are evaluated through a double blind refereeing process. Manuscripts should not exceed 20 pages (450 words per page). This page limit includes all figures, tables, appendices and references. Officially cited as: Int Rev Public Nonprofit Mark

【译文】《国际公共和非营利营销评论》是一本国际科学期刊，发表公共和非营利营销以及相关学科领域的英文文章和案例报告。同时欢迎相关的博士论文评论和书籍评论。该评论的主要目标是促进从跨学科的角度研究营销主题，并为从实践和理论观点研究这些问题的研究人员提供一个论坛。建立一个共同词汇表，用于讨论方法、程序、结果和经验，将提高不同背景参与者之间的思想交流。为了使不同学术和专业人士群体都能获取，该评论只接受展示严格科学严谨性和优秀解释清晰度的文章。一个由国际上公认的、来自著名学术和研究机构的专家组成的大型编委会保证了高质量的科学研究。提交出版的论文将通过双盲评审过程进行评估。手稿不应超过20页（每页450字）。这个页数限制包括所有图表、表格、附录和参考文献。正式引用为：Int Rev Public Nonprofit Mark