Journal of Research in Interactive Marketing

期刊简介：With its origins in the discipline and practice of direct marketing, the Journal of Research in Interactive Marketing (JRIM) aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners. Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged, with an emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research on business, policy and society should be explicit.

【译文】《互动营销研究杂志》(JRIM) 起源于直销学科和实践，旨在为营销学者和从业者发表先进、创新和严谨的学术研究。我们鼓励作者提交反映互动营销前沿思想的稿件，以及各种类型的组织（营利性、非营利性、公共部门、政府等）可以采用和提高互动营销策略和策略的效率和效果的手稿。鼓励关注概念发展和实证进展的提交，重点是展示对理论和实践的引人注目的贡献。研究对商业、政策和社会的影响应该是明确的。