Psychology and Marketing

期刊简介：Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers' readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

【译文】心理学与营销 (P&M) 发表有关心理学理论和技术在营销中的应用的原创研究文章、评论和笔记。作为跨学科期刊，P&M 鼓励勇敢、大胆的新想法，注重贡献。 P&M 促进对线上和线下营销现象的探索，涵盖整个产品（商品和服务）、价格、促销（广告、宣传、公共关系和销售）、地点（渠道和分销）和政治（舆论、法律和道德），所有这些都围绕着消费者的个人和集体心理。 P&M 需要具有高标准的方法透明度的研究设计。手稿本质上可能是概念性的或经验性的，并以定量和/或定性分析为特色，并配有插图良好的表格、图表和支持材料，以增强读者的可读性。 P&M 希望稿件呈现的研究不存在致命的方法论缺陷，并且具有超越测量自我报告行为意图的单一横断面研究的普遍性发现。