Marketing Intelligence & Planning

期刊简介：Aims to help the marketing researcher and practitioner increase marketing effectiveness. Covers strategic planning, advertising effectiveness research, understanding buyer behavior, technological forecasting, the effective use of concept testing and more.

【译文】旨在帮助营销研究者和从业者提高营销效果。涵盖战略规划、广告效果研究、了解买家行为、技术预测、概念测试的有效使用等。