Journal of Business-to-Business Marketing

期刊简介：The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing® features: basic and applied research that reflects current business marketing theory, methodology, and practice articles from leading researchers covering topics of mutual interest for the business and academic communities a summary for business marketing practitioners and a structured abstract accompanying each article commentaries from the business world provided by leading business thinkers a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice. The domain of business-to-business marketing encompasses all phenomena involving transactions, exchanges, and relationships in any dyad involving organizations, institutions, and resellers. It is a broad concept encompassing the marketing of business services and industrial products—as well as reseller phenomena—with domestic and/or global perspectives. The journal publishes articles that address any topic within this broad definition. Academics and industry professionals are invited to submit manuscripts to the journal that can contribute to the science and practice of business marketing. Appropriate Structure The JBBM is a scholarly journal committed to publishing a broad spectrum of conceptual and empirical articles that offer theoretical, methodological or substantive managerial contributions to the field. The following is a partial list of the nature of manuscripts we consider for review and publication: Manuscripts providing thorough review and synthesis of relevant areas within business marketing literature. Manuscripts enhancing our understanding of business marketing phenomena that rely on qualitative and/or quantitative methodology. Manuscripts using case studies to derive or demonstrate best practices or explicate business marketing theory. Manuscripts integrating concepts and tools from cognate disciplines such as accounting, anthropology, economics, finance, law, organizational behavior, psychology, social psychology, sociology and strategic management. Manuscripts reporting generalizable empirical findings. Manuscripts developing models of business marketing phenomena that are descriptive, predictive, normative or decision based. Manuscripts that improve business marketing theories, methods or practice. Manuscripts focusing on events and trends effecting business marketing. Manuscripts focusing on other areas of business marketing that may be significant for the JBBM’s evolving constituencies. *These editorial statements and policies are modeled after those of the American Marketing Association’s Journal of Marketing , which has set the standard for the field of Marketing since 1936. The Journal of Business-to-Business Marketing® is pleased to offer the Outstanding Article of the Year award for best paper of the volume. The winner receives a cash award plus a handsome framed certificate. Peer Review Policy All articles appearing in Journal of Business-to-Business Marketing have undergone an initial screening by the Editor and a subsequent anonymous double anonymized peer review process typically consisting of three permanent editorial board members who hold either a PhD or DBA. Editorial Mission* Established in 1991, the Journal of Business-to-Business Marketing fosters the evolution of business marketing thought based on research that is both relevant and rigorous – uttered as one if humanly possible. The JBBM is a quarterly publication of Taylor and Francis and one of many premier thematic scholarly journals within the discipline of Marketing. The publication policies and double anonymized review process of the JBBM are designed to lead to the development and dissemination of best business marketing concepts, methodologies and practices. It is the JBBM’s mission to promote their use by commercial enterprises, institutions, governments and resellers for the enhancement of industry and society at large. Editorial Goals* To provide a forum for the advancement of business marketing science, art and practice. To foster a dialogue about business marketing phenomena through synthesizing experiences from all constituencies the JBBM serves. To dissolve the false boundary between the “scholarly” and the “practical.” Both “sides” can continue to learn from each other. JBBM Positioning* As the premier scholarly journal for business marketing, the JBBM is positioned to focus on substantive issues in basic research about business marketing phenomena and associated managerial practices. The JBBM publishes articles on a variety of issues contributing to the advancement of the science and art of business marketing. These articles may focus on theory development/enhancement, methodology or managerial practice. Target Readership* Our readership includes business marketing practitioners in all industries and educators at all levels who are concerned with business marketing theory, methodology and practice. Our subscribers want to remain knowledgeable and sustain their understanding about the topical areas covered by the JBBM. Our readers are conscientious and circumspect business marketing practitioners and academicians. *These editorial statements and policies are modeled after those of the American Marketing Association’s Journal of Marketing , which has set the standard for the field of Marketing since 1936. Business marketing professionals in all industries and educators at all levels whose work is concerned with marketing either business services or industrial products. These individuals are also invited to write for the journal, which is concerned with contributions to our understanding of the science, art, and practice of business marketing. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

【译文】Journal of Business-to-Business Marketing® 鼓励企业营销理论发展、研究方法和管理问题解决方法的多样性。由国际公认的杰出学者和从业者组成的编辑委员会确保该期刊保持无可挑剔的相关性和严格的学术标准。 Journal of B2B Marketing® 的特色： 反映当前商业营销理论、方法论和实践的基础和应用研究 领先研究人员撰写的文章，涵盖商业和学术界共同感兴趣的主题 商业营销从业者的摘要以及每篇文章附带的结构化摘要 由领先的商业思想家提供的商业界评论 书评部分，评论与 B2B 营销领域的学者和专业人士相关和直接感兴趣的书籍 该期刊涵盖的主要主题领域包括：商业/组织买方关系管理、商业/组织购买行为、商业/组织买卖双方、商业/组织网络和联盟、产业细分、商业营销策略、培育道德商业营销实践/法律问题/政府监管和传统商业营销组合领域，例如工业产品/商业服务、想法和经验、管理创新、商业品牌/包装、工业定价（谈判、招标）、工业分销物流和供应链管理、促销（工业销售和销售管理、贸易展览、直接营销方法、促销和各种形式的工业广告）以及影响互联网对企业营销实践各个领域的影响。企业对企业营销领域涵盖涉及组织、机构和经销商的任何二元体中的交易、交换和关系的所有现象。这是一个广泛的概念，涵盖具有国内和/或全球视角的商业服务和工业产品营销以及经销商现象。该杂志发表的文章涉及这一广泛定义内的任何主题。邀请学者和行业专业人士向该杂志提交稿件，为商业营销的科学和实践做出贡献。适当的结构 JBBM 是一本学术期刊，致力于发表广泛的概念性和实证性文章，为该领域提供理论、方法或实质性管理贡献。以下是我们考虑审查和出版的手稿性质的部分列表：对商业营销文献中相关领域进行彻底审查和综合的手稿。手稿增强了我们对依赖定性和/或定量方法的商业营销现象的理解。使用案例研究得出或展示最佳实践或阐明商业营销理论的手稿。手稿整合了会计、人类学、经济学、金融、法律、组织行为、心理学、社会心理学、社会学和战略管理等同源学科的概念和工具。报告可推广的实证研究结果的手稿。开发描述性、预测性、规范性或基于决策的商业营销现象模型的手稿。改进商业营销理论、方法或实践的手稿。专注于影响商业营销的事件和趋势的手稿。手稿重点关注商业营销的其他领域，这些领域可能对 JBBM 不断发展的选民具有重要意义。 *这些编辑声明和政策以美国营销协会的 Journal of Marketing 为蓝本，该杂志自 1936 年以来一直为营销领域设定了标准。Journal of Business-to-Business Marketing® 很高兴为该卷的最佳论文颁发年度杰出文章奖。获胜者将获得现金奖励以及精美的镶框证书。同行评审政策 《Journal of B2B Marketing》中出现的所有文章均经过编辑的初步筛选，以及随后的匿名双重匿名同行评审流程，该流程通常由三名拥有博士学位或 DBA 的常任编辑委员会成员组成。编辑使命* 预计