Qme-quantitative Marketing and Economics

期刊简介：Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

【译文】定量营销与经济学（QME）在营销、经济学和统计学交叉领域发表研究。我们的重点是使用定量方法解决与营销相关的重要应用问题。我们将营销广泛定义为研究企业、竞争对手和消费者之间界面的问题。这包括但不限于消费者偏好、消费者需求与决策、企业的战略互动、定价、促销、目标市场、产品设计/定位以及渠道问题。我们欢迎各种研究方法，包括应用经济理论、计量经济学和统计方法。鼓励使用原始、次级或实验数据的实证研究。