International Journal of Sports Marketing and Sponsorship

期刊简介：The International Journal of Sports Marketing and Sponsorship (IJSMS) provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.

【译文】《国际体育营销与赞助杂志》(IJSMS) 为学术界和行业专家提供了重要的资源。对于学者来说，这是一个发表最高质量、经过同行评审的研究的机会。从业者可以使用这些信息（包括案例研究）来查找重要数据、制定策略、创建演示文稿并了解行业正在如何变化。