Innovative Marketing

期刊简介：Addresses the issues of marketing theory and practice, particularly those concerning aspects of studying and forecasting of demand, prices, and the organization of R&D for the new creation, advertising and PR.

【译文】解决营销理论和实践问题，特别是有关需求、价格的研究和预测以及新创意、广告和公关的研发组织等方面的问题。