Asia Pacific Journal of Marketing and Logistics

期刊简介：The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends.

【译文】《亚太营销与物流杂志》(APJML) 发表实证研究、概念性论文、深入的文献综述以及替代方法和理论的测试，对亚太地区的营销和物流知识做出了重大贡献。该杂志致力于弥合学术界和实践之间的差距，因此它还发表从业者的观点、案例研究和新兴趋势的研究笔记。