International Journal of Pharmaceutical and Healthcare Marketing

期刊简介：International Journal of Pharmaceutical and Healthcare Marketing (IJPHM) highlights cutting-edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. This journal has four unique attributes, all of which contribute towards making this an eclectic journal. IJPHM is the first of its kind to combine the healthcare and pharmaceutical industries, as these are intrinsically linked in policy, perspectives, and operations. By focusing on both the pharmaceutical and healthcare industries, this journal explores issues of both physical goods marketing (pharmaceutical products) and services marketing (healthcare). This journal attempts to combine rigour and relevance by integrating theory and practice in its approach. While academic rigour is achieved through high-quality reviewers and authors, practical relevance remains a necessary yardstick for selection of papers in the journal.

【译文】《国际医药和医疗保健营销杂志》(IJPHM) 重点介绍可轻松应用于制药和医疗保健行业的前沿研究、新概念和理论以及新颖的实践想法和举措。该期刊有四个独特的属性，所有这些都使其成为一本不拘一格的期刊。 IJPHM 是同类中第一个将医疗保健和制药行业结合起来的机构，因为它们在政策、观点和运营方面有着内在的联系。通过关注制药和医疗保健行业，该杂志探讨了实体商品营销（药品）和服务营销（医疗保健）的问题。该期刊试图通过将理论与实践相结合，将严谨性与相关性结合起来。虽然学术严谨性是通过高质量的审稿人和作者实现的，但实际相关性仍然是选择期刊论文的必要标准。