Journal of Political Marketing

期刊简介：The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters The journal is highly selective in publishing only the most advanced conceptual, strategic and quantitative oriented work from academics around the world. It is vital reading for politicians, candidates, political party officials, consultants, corporate lobbyists, pollsters, media specialists, journalists, business executives, managers, and academics in democracies around the world. The journal's focus includes current and predicted future trends such as the application of Big Data and Analytics to politics. It offers a new approach to the use of innovative marketing in the commercial marketplace. Political campaign organizations use real-time data to direct and re-direct political commercials in the most cost-effective manner. The journal’s Editorial Board includes leading academic scholars from around the world as well as leading political consultants whom have worked on presidential-level campaigns in the United States, United Kingdom and other countries. Special Issues are regularly published that highlight the application of marketing to politics in selected countries around the world, as well as to the application of some of the latest technological developments in the field. These issues are published by Guest Editors who are some of the leading scholars and strategists in selected areas of the field of politics. On occasion, the journal also includes editorial commentaries and book reviews. Peer Review Policy: All research articles have undergone double-anonymous peer review by at least two independent referees. Publication office: Taylor & Francis Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106

【译文】《政治营销杂志》旨在成为研究营销方法在政治中应用的最新发展的领先学术期刊。随着政治世界变得更加复杂和交织，所有利益相关方都必须跟上世界各国以独特和不同方式使用的“尖端”工具。该杂志超越了广告在政治中的应用，研究了各种战略营销工具，例如： 选民细分 候选人定位 使用多元统计模型更好地了解选民的想法和选择 该杂志严格挑选，只发表来自世界各地学者的最先进的概念、战略和定量导向的作品。对于世界各地民主国家的政治家、候选人、政党官员、顾问、企业游说者、民意调查专家、媒体专家、记者、企业高管、经理和学者来说，这本书都是重要的读物。该杂志的重点包括当前和预测的未来趋势，例如大数据和分析在政治中的应用。它提供了一种在商业市场中使用创新营销的新方法。政治竞选组织使用实时数据以最具成本效益的方式引导和重新引导政治广告。该杂志的编辑委员会包括来自世界各地的顶尖学术学者以及曾在美国、英国和其他国家从事过总统级竞选活动的顶尖政治顾问。定期出版特刊，重点介绍营销在世界各地选定国家政治中的应用，以及该领域一些最新技术发展的应用。这些期刊由客座编辑出版，他们是政治领域选定领域的一些领先学者和战略家。有时，该杂志还包括编辑评论和书评。同行评审政策：所有研究文章均经过至少两名独立审稿人的双匿名同行评审。出版办公室：Taylor & Francis Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106