Journal of Strategic Marketing

期刊简介：Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. To consider the role of marketing as an orientation of management at the strategic level of organizations. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles. Issues that the Journal of Strategic Marketing covers include: Marketing philosophy in corporate management. The role of marketing in strategic planning. Marketing information systems in relation to company wide needs. Market and industry stakeholder needs. International strategies. SBU analysis and decision making. Marketing related synergies. Integrating marketing planning with strategic planning. The management of marketing-led change. The development and utilization of marketing plans. Resource allocation in strategic and marketing plans. HRM related to marketing personnel. The implementation of strategic and marketing plans. Marketing effectiveness at the operational and strategic levels. The utilization and development of control systems. Relationship Marketing. Peer Review Policy: All articles in this journal have undergone editorial screening and double-anonymized peer review.

【译文】《战略营销杂志》发表有关营销与战略管理之间接口的关键方面的论文。它是讨论长期活动的工具，其中营销在管理公司的长期目标和战略方面发挥着作用。该杂志的目标如下：在营销和战略管理学科之间架起桥梁，并解决有关营销在战略管理中所扮演的角色的知识的发展。为战略营销领域的知识进步提供工具并促进该领域的研究。考虑营销作为组织战略层面的管理方向的作用。探索公司整体管理中营销职能的整体管理，特别关注营销经理、董事和副总裁关心的问题。发表最先进的论文、实证研究结果、理论的实践方面、案例研究、新方法论的发展、概念的发展，并鼓励对文章的发表讨论。 《战略营销杂志》涵盖的问题包括： 企业管理中的营销哲学。营销在战略规划中的作用。与公司范围内的需求相关的营销信息系统。市场和行业利益相关者的需求。国际战略。 SBU 分析和决策。营销相关的协同效应。将营销规划与战略规划相结合。营销主导变革的管理。营销计划的制定和利用。战略和营销计划中的资源分配。与营销人员相关的人力资源管理。战略和营销计划的实施。运营和战略层面的营销有效性。控制系统的利用和开发。关系营销。同行评审政策：本期刊的所有文章都经过编辑筛选和双匿名同行评审。