European Journal of Marketing

期刊简介：Whilst the European Journal of Marketing (EJM) retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing. We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

【译文】虽然《欧洲营销杂志》(EJM) 保留了欧洲品牌形象，但我们是一本真正的国际期刊，积极鼓励营销广泛领域的学者做出全球贡献。我们欢迎来自营销领域广泛的研究传统的新颖和突破性的贡献，特别是鼓励概念发展和研究方法方面的创新想法。 EJM 并不偏向于实证工作或纯理论，也不偏向于某种特定的方法或途径。