Journal of International Consumer Marketing

期刊简介：Journal of International Consumer Marketing is now listed in the Emerging Sources Citation Index The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising. This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the word, including China, India, Germany, Western Europe, Africa, Australia, Southeast Asia, Scandinavia, Japan, and Latin America, as well as the NAFTA countries of Mexico, Canada, and the United States. The Journal of International Consumer Marketing is your guide to consumerism in diverse cultures, putting research findings to work developing effective global management and marketing strategies. Contributors provide fresh ideas and innovative concepts for addressing the cross-cultural/national and comparative consumer behavior issues and concerns that affect banks and other financial institutions, government departments, international trade organizations, research institutions, consultants, and publicly owned corporations. This unique journal analyzes a wide range of topics, including travel and tourist behavior, consumer behavior toward service institutions, advertising agency-client relationships, organizational, industrial, and intermediate buyer behavior, and market segmentation. The Journal of International Consumer Marketing examines the global aspects of: product placement planning buyer-seller relationships e-commerce Internet banking relationship selling online shopping consumer ethics impulse buying celebrity endorsements Web communication strategies consumer ethnocentrism green purchasing behavior brand association marketing sacred goods and much more! The Journal of International Consumer Marketing is an invaluable resource for professionals who deal with overseas customers and/or cater to the needs of international consumers. It is equally important for academics, consultants, and business researchers interested in cross-cultural/national consumer marketing issues. Peer Review Policy: All articles published in Journal of International Consumer Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

【译文】《国际消费者营销杂志》现已列入新兴来源引文索引《国际消费者营销杂志》在跨文化/国家和全球范围内研究消费者和组织购买者的行为，将最新研究与实际应用相结合，帮助您制定成功营销策略制定的行动计划。商业专业人士、政策制定者和学者就广泛的跨文化营销问题分享见解和“内部”信息，包括国际商业惯例、谈判风格、消费者品牌忠诚度、价格敏感度、购买和租赁、消费者满意度（和不满意）和广告。这个宝贵的研究机构分析了世界各地的各种地理和文化视角，包括中国、印度、德国、西欧、非洲、澳大利亚、东南亚、斯堪的纳维亚半岛、日本和拉丁美洲，以及北美自由贸易协定国家墨西哥、加拿大和美国。 《国际消费者营销杂志》是您了解不同文化中的消费主义的指南，它将研究成果应用于制定有效的全球管理和营销策略。贡献者提供新的想法和创新概念，以解决影响银行和其他金融机构、政府部门、国际贸易组织、研究机构、顾问和上市公司的跨文化/国家和比较消费者行为问题和担忧。这本独特的期刊分析了广泛的主题，包括旅行和游客行为、消费者对服务机构的行为、广告代理-客户关系、组织、工业和中间买家行为以及市场细分。 《国际消费者营销杂志》研究了以下全球方面： 产品植入规划 买卖关系 电子商务 网上银行关系 销售 网上购物 消费者道德 冲动购买 名人代言 网络传播策略 消费者民族中心主义 绿色购买行为 品牌关联营销 神圣物品等等！对于与海外客户打交道和/或满足国际消费者需求的专业人士来说，《国际消费者营销杂志》是宝贵的资源。对于对跨文化/国家消费者营销问题感兴趣的学者、顾问和商业研究人员来说，这同样重要。同行评审政策：《国际消费者营销杂志》上发表的所有文章都经过了严格的同行评审，该评审基于初步编辑筛选和至少两名学科专家匿名评审的匿名评审。出版办公室：Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106。