Journal of Revenue and Pricing Management

期刊简介：The Journal of Revenue and Pricing Management serves the community of researchers and practitioners dedicated to improving understanding through insight and real life situations. Each article emphasizes meaningful answers to problems whether cutting edge science or real solutions. The journal places an emphasis disseminating the best articles from the best minds and benchmarked businesses within the field of Revenue Management and Pricing.Revenue management (RM), also known as Yield Management (YM), is a management activity that marries the diverse disciplines of operations research/management science, analytics, economics, human resource management, software development, marketing, economics, e-commerce, consumer behaviour and consulting to manage demand for a firm's products or services with the goal of profit maximisation. From a practitioner standpoint, RM encompasses a range of activities related to demand management, including pricing, segmentation, capacity and inventory allocation, demand modelling and business process management.Journal of Revenue and Pricing Management aims to:formulate and disseminate a body of knowledge called 'RM and pricing' to practitioners, educators, researchers and students;provide an international forum for a wide range of practical, theoretical and applied research in the fields of RM and pricing;represent a multi-disciplinary set of views on key and emerging issues in RM and pricing;include a cross-section of methodologies and viewpoints on research, including quantitative and qualitative approaches, case studies, and empirical and theoretical studies;encourage greater understanding and linkage between the fields of study related to revenue management and pricing;to publish new and original ideas on research, policy and managementencourage and engage with professional communities to adopt the Journal as the place of knowledge excellence i.e., INFORMS Revenue Management & Pricing section, AGIFORS and Revenue Management Society and Revenue Management and Pricing International Ltd.Published six times a year, Journal of Revenue and Pricing Management publishes a wide range of peer-reviewed practice papers, research articles and professional briefings written by industry experts - including:Practice papers - addressing the issues facing practitioners in industry and consultancyApplied research papers - from leading institutions on all areas of research of interest to practitioners, and the implications for practiceCase studies - focusing on the real-life challenges and problems faced by major corporations, how they were approached, and what was learnedModels and theories - practical models and theories which are being used in revenue managementThoughts - assessment of the key issues, new trends and future ideas by leading experts and practitionersApprentice - the publication of tomorrows ideas by students of todayBook/conference reviews - reviewing leading conferences and major new books on RM and pricingThe Journal is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools - including:Pricing AnalystsRevenue ManagersHeads of Revenue ManagementHeads of Yield ManagementDirectors of PricingHeads of MarketingChief Operating OfficersCommercial DirectorsDirectors of SalesDirectors of OperationsHeads of ResearchPricing ConsultantsProfessorsLecturers

【译文】《收入与定价管理杂志》服务于致力于通过洞察和现实生活情境来提高理解的学者和实践者社区。每篇文章都强调对问题的有意义回答，无论是尖端科学还是实际解决方案。该杂志强调传播收入管理和定价领域内最佳文章和标杆企业的知识。收入管理（RM），也称为收益管理（YM），是一种将运筹学/管理科学、分析、经济学、人力资源管理、软件开发、市场营销、电子商务、消费者行为和咨询等多元化学科相结合的管理活动，旨在通过管理公司产品或服务的需求来实现利润最大化。从实践者的角度来看，RM包括与需求管理相关的一系列活动，包括定价、细分、容量和库存分配、需求建模和业务流程管理。《收入与定价管理杂志》旨在：制定和传播称为'RM和定价'的知识体系，供实践者、教育者、研究人员和学生使用；提供一个国际论坛，用于广泛讨论RM和定价领域的实践、理论和应用研究；代表收入管理和定价领域关键和新兴问题的多学科观点；包括研究的方法和观点的横截面，包括定量和定性方法、案例研究、实证和理论研究；促进与收入管理和定价相关研究领域之间的理解和联系；发表关于研究、政策和管理的新的原创思想；鼓励和参与专业社区，将杂志作为知识卓越的地方，即INFORMS收入管理&定价部门、AGIFORS和收入管理协会以及收入管理和定价国际有限公司；每年出版六期，《收入与定价管理杂志》出版了一系列同行评审的实践论文、研究文章和专业简报，由行业专家撰写——包括：实践论文——解决行业和咨询中实践者面临的问题；应用研究论文——来自领先机构的研究领域，对实践的影响；案例研究——关注大公司面临的现实挑战和问题，以及它们是如何应对的，以及从中学到了什么；模型和理论——在收入管理中使用的实用模型和理论；观点——由领先的专家和实践者对关键问题、新趋势和未来思想进行评估；学徒——今天的学生发表明天的想法；书籍/会议评论——评论领先会议和关于收入管理和定价的主要新书。该杂志是私营和公共部门组织的高级专业人士以及大学和商学院的学术观察者的必读之物——包括：定价分析师、收入经理、收入管理主管、定价主管、营销主管、首席运营官、商业总监、销售总监、运营总监、研究主管、定价顾问、教授、讲师