Qualitative Market Research An International Journal

期刊简介：Qualitative Market Research: An International Journal (QMR) publishes high-quality research papers that both inform and challenge our awareness of the dichotomy of practices and principles in research in an analytical and practical way. As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as cultural studies, economics and sociology;and from related fields in discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis. As such, only systematic literature reviews with a qualitative focus, or literature reviews that specifically advance the use of qualitative methods are in scope. QMR welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to consumer behaviour, online marketing, marketing strategy, services and social marketing.

【译文】定性市场研究：国际期刊（QMR）发表高质量的研究论文，以分析和实践的方式告知和挑战我们对研究实践和原则二分法的认识。作为一本旨在加深我们对定性市场研究的理解的期刊，论文可以使用各种跨学科应用，例如文化研究、经济学和社会学；以及话语分析、民族志、符号学和扎根理论、现象学和精神分析等相关领域。因此，只有以定性为重点的系统文献综述或专门推进定性方法使用的文献综述才在范围内。 QMR 欢迎采用涵盖营销各个方面的定性方法的论文，包括但不限于消费者行为、在线营销、营销策略、服务和社交营销。