Journal of Retailing

期刊简介：The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Empirical work is based upon the scientific method, modern sampling procedures and statistical analysis.

【译文】《零售杂志》致力于推进零售业、零售业管理、演变和当前理论等各个方面的知识及其应用。零售领域包括产品和服务、为零售商服务的供应链和分销渠道、零售商和供应渠道成员之间的关系，以及面向家庭的各种形式的直销和新兴电力市场。文章可能采用经济或行为方法，但都反映了严谨的分析以及对相关理论和现有文献的深入了解。实证工作基于科学方法、现代抽样程序和统计分析。