Journal of Macromarketing

期刊简介：Focuses on important social issues and how they are impacted by marketing and on how society influences the conduct of macromarketing. Covers wide range of social science and business disciplines including management, economics, sociology, and history. Articles may involve explanatory theory, empirical studies or methodological treatment of tests.

【译文】重点关注重要的社会问题及其如何受到营销的影响，以及社会如何影响宏观营销的行为。涵盖广泛的社会科学和商业学科，包括管理学、经济学、社会学和历史学。文章可能涉及解释性理论、实证研究或测试的方法论处理。