Marketing Theory

期刊简介：Publishes theory and research at the forefront of current and emergent developments in marketing. Issues covered include modern and post-modern representations of marketing, radical assessments of contemporary marketing theory and practice, the ethics of marketing, ethnicity and cultural identity, competing histories of marketing thought and critical accounts of marketing in society.

【译文】发表市场营销当前和新兴发展前沿的理论和研究。涵盖的问题包括现代和后现代的营销表征、对当代营销理论和实践的激进评估、营销伦理、种族和文化认同、营销思想的竞争历史以及社会营销的批判性描述。