Journal of Marketing Management

期刊简介：Founded by Michael J. Baker, the Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum. The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome. Going beyond these two research orientations, the JMM seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the JMM is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s). JMM seeks to meet the needs of a wide but sophisticated audience. As such, all contributions to the Journal are expected to be intellectually rigorous, well embedded in the relevant literatures, yet understandable to our wide audience. We do not wish to be overly prescriptive about the types of papers we desire to receive, yet some of the areas that are of interest can include: Marketing Theory - What are the key issues and topics emerging in this domain? What contributions to marketing theory can be offered by our sister disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas? State of the Art Papers on Particular Topics - For example, comprehensive literature reviews that indicate emerging research frontiers, empirical studies of marketing practice, CCT, TCR, Critical Marketing Studies and so forth. Systematic Literature Reviews – The JMM welcomes systematic literature reviews provided they meet the following criteria:(1) deal with a topic likely to interest a general marketing audience; (2) survey a substantial range of literature (over 100 articles and books); (3) cover at least a period of ten years of scholarship; (4) provide evidence of critical thinking and reflection (i.e., do not simply group and summarise the literature); and (4) combine an initial review with meta-analysis and expert analysis as appropriate. The Management of Marketing - How well do our current conceptualisations of marketing reflect the reality of corporate and small business practice? Are there instances where marketing needs to be "managed" by external stakeholders such as through legislation or the activities of social movements? How should marketing respond to the challenges posed by the current climate of social criticism and demands for social responsibility? – What are the likely impacts of Artificial Intelligence and the “computational” turn Consumption and Consumer Practice - How do consumers negotiate the marketplace using the resources provided by corporations, non-profit actors and other groups? Do our current understandings and conceptualisations of the consumer adequately reflect the lived-experience of a diverse range of actors, each of whom is subject to differing "affordances" and intersectional constraints? We hear much about the light-side of the marketplace, such as the benefits that it provides, but what about the dark-side of the market and its implications for consumer health and well-being? Do reflections on the dark-side of the market provide us with a means to rethink marketing theory and practice? Interconnections between Marketing and Society - How does marketing influence wider society? What are the ecological impacts of marketing practice? How can marketing be rethought to reflect the needs of a world characterised by resource limitations, population growth, and an ethical responsibility to future generations? What role should marketing play in a world where degrowth may need to become our new normal? Marketing, Equity, Diversity and Inclusion - How can marketing and consumer research enhance marketplace equity, diversity and inclusion? What about engagement with universal design principles? How might we foster collaborative relationships with advocacy organisations? How can we leverage inclusive storytelling to enhance the consumer experience? Marketing, Social Change and Public Policy – Marketing academics can have a demonstrable influence on government policy. As part of the interest in impact and actionable change, the JMM welcomes case studies from scholars who have conducted original research which has been used to influence social change and public policy in some fashion. What lessons do such projects provide for academics who wish to engage with public policy? How can public policy engagement be supported, rewarded and how can we measure our impact in this regard? Marketing and Alternative Political-Economic Perspectives - What does/can marketing look like through alternative political-economic prisms? For example, via worldviews that emphasize post-capitalist thinking, including a focus on collective welfare, equity and community-centric value commitments? Or those that underscore economic decentralisation, a grassroots focus, anti-consumerism (including Do-It-Yourself ethics), mutual aid, corporate transparency and community-led marketing practice as well as commitments to anti-Authoritarianism? What role can or should marketing play in combatting Authoritarianism in our world? The Marketing of Services, the Labours of Marketing Actors and Service Inclusion - Increasingly, services are central to debates in marketing theory as well as important in terms of the economy. We welcome contributions that seek to advance the research agenda in this domain. Given the remit of the JMM , these can include papers that contribute to managerial practice, but equally those which highlight the potential dark-side of service practices and performances. Connected to the latter, companies of all sizes are drawing on the life-world resources of their employees including their emotional, aesthetic, and sexual labours. What are the implications of this for service delivery and the staff concerned? How should the commitment to inclusion modify service development, delivery and feedback loops? Business-to-Business and Network Marketing - The domain of industrial and business marketing is a vibrant one, characterised by a growth utilisation of contemporary social theory, especially practice theory and Actor-Network-Theory. What are the new and emerging areas worthy of exploration in this domain (e.g., conversational marketing)? How well does the theoretical and conceptual architecture developed in America and Europe translate to other global contexts? Peer Review Statement JMM is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editors, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via the T&F Submission Portal.

【译文】《营销管理杂志》(JMM) 由迈克尔·J·贝克 (Michael J. Baker) 创办，是营销学院的官方期刊，也是一份双盲同行评审期刊，因发表开创性和原创性贡献而享誉全球。 JMM 关注营销理论和实践的各个方面。该杂志的知识范围包括促进我们对营销管理知识的贡献，以及将营销管理和营销思想的管理议程本身作为知识审查对象的研究。从本质上讲，这意味着 JMM 是营销和消费者研究领域的杰出渠道，欢迎来自范式和方法论领域的贡献。 JMM 明确希望看到所有范式传统都有助于营销理论和实践的辩论。这包括传统的、主要是与逻辑经验主义观点相一致的管理贡献，通过解释性和消费者文化理论（CCT）反思营销在为身份建设和自我肯定提供资源方面的作用，以及消费对个人和社区的负面影响。欢迎涉及营销和消费者实践的光明面和黑暗面的研究。除了这两个研究方向之外，JMM 还寻求支持许多其他重要的范式传统，包括马克思主义和新马克思主义观点、对营销和消费者实践的后现代解释、后殖民理解、宏观营销和变革性消费者研究 (TCR) 干预，仅举几例进一步推进营销思想。 JMM 的范式多元化是基于这样一种信念，即如果要增强我们对营销理论和实践的了解，营销学术必须在理论上嵌入并反思。 JMM 致力于满足广泛而复杂的受众的需求。因此，对期刊的所有贡献都应在学术上严谨，充分融入相关文献，同时又能为广大读者所理解。我们不希望对我们希望收到的论文类型做出过度规定，但我们感兴趣的一些领域可以包括： 营销理论 - 该领域出现的关键问题和主题是什么？我们的哲学、社会理论、心理学、社会学、人类学和其他相关领域的姊妹学科可以对营销理论做出哪些贡献？有关特定主题的最新论文 - 例如，表明新兴研究前沿的综合文献综述、营销实践的实证研究、CCT、TCR、批判性营销研究等。系统的文献综述——JMM 欢迎系统的文献综述，只要它们符合以下标准：(1) 涉及一般营销受众可能感兴趣的主题； (2) 调查大量文献（超过 100 篇文章和书籍）； (3) 获得至少十年的奖学金； （4）提供批判性思维和反思的证据（即不要简单地对文献进行分组和总结）； (4) 酌情将初步审查与荟萃分析和专家分析结合起来。营销管理——我们当前的营销概念在多大程度上反映了企业和小型企业实践的现实？是否存在营销需要由外部利益相关者“管理”的情况，例如通过立法或社会运动活动？营销应如何应对当前社会批评和社会责任要求所带来的挑战？ – 人工智能和“计算”转变可能产生哪些影响 消费和消费者实践 – 消费者如何利用企业、非营利组织和其他团体提供的资源在市场上进行谈判？我们目前对消费者的理解和概念化是否充分反映了不同参与者的生活经验，每个参与者都受到不同的“可供性”和交叉约束？我们经常听到市场的光明面，例如它提供的好处，但是市场的阴暗面及其对消费者健康和福祉的影响又如何呢？对市场阴暗面的反思是否能为我们提供帮助？