Journal of Interactive Marketing

期刊简介：Provides an exchange of ideas in the field of direct marketing and the emerging field of interactive marketing. Designed to provide a bridge between direct-marketing practitioners and the academic research community.

【译文】提供直接营销领域和互动营销新兴领域的思想交流。旨在为直销从业者和学术研究界之间架起一座桥梁。