International Journal of Wine Business Research

期刊简介：International Journal of Wine Business Research (IJWBR) is the only journal that provides complete and full coverage across business disciplines, continents and countries, on all issues related to managing wine-related businesses, and its perspective is inclusive of other alcoholic beverages, such as beer, craft beer, and spirits. IJWBR provides a mechanism for the exchange of information within the broadly defined fields of wine marketing, consumer behaviour, economics, business management (as an organization, viticulture, and wine sensory aspects), wine tourism, human resource management, hospitality and various aspects of wine in terms of its combination with food. It is inclusive rather than exclusive but aims to maintain content in the wine business and alcoholic beverage industry.

【译文】《国际葡萄酒商业研究杂志》(IJWBR) 是唯一一份完整、全面地报道跨商业学科、各大洲和国家以及与管理葡萄酒相关业务相关的所有问题的期刊，其视角还包括其他酒精饮料，如啤酒、精酿啤酒和烈酒。 IJWBR 提供了一种在葡萄酒营销、消费者行为、经济学、商业管理（作为组织、葡萄栽培和葡萄酒感官方面）、葡萄酒旅游、人力资源管理、酒店业以及葡萄酒与食品结合的各个方面等广泛领域内进行信息交换的机制。它具有包容性，而不是排他性，但旨在维持葡萄酒行业和酒精饮料行业的内容。