International Journal of Research in Marketing

期刊简介：The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers. IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. For non-native English speakers, the use of a copy editor is strongly encouraged.

【译文】《国际营销研究杂志》是一本面向营销学者和从业者的国际双盲同行评审期刊。 IJRM 旨在通过提供高质量的原创研究来推进营销知识和技术，从而为营销学科做出贡献。随着营销人员越来越多地利用多样化和复杂的方法，IJRM 的目标受众由营销学者、从业者（例如营销研究和咨询专业人士）和政策制定者组成。 IJRM 旨在走在营销领域的最前沿，特别注重将及时的想法推向市场。该杂志拥抱有潜力刺激未来研究和影响实践的创新研究。因此，它欢迎营销各个方面的贡献。编辑们在接受来自不同学科方法的广泛学术贡献的同时，特别鼓励新颖、有远见或开创性的研究。虽然其本身具有宝贵的贡献，但复制和微小的方法或理论改进通常不会在 IJRM 中发表。所有提交的内容必须有趣、与营销相关、在概念和方法上足够严格，并且以清晰、简洁和逻辑的方式撰写。对于非英语母语人士，强烈建议使用文案编辑器。