Journal of Product & Brand Management

期刊简介：The Journal of Product and Brand Management (JPBM) is proudly international and interdisciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline.

【译文】《产品与品牌管理杂志》(JPBM) 具有国际性和跨学科性。我们发表比较国际市场的手稿，并鼓励来自任何学科的品牌和产品管理的提交。