Journal of current issues and research in advertising

期刊简介：The Journal of Current Issues and Research in Advertising (JCIRA) is a refereed forum where current issues and research in advertising are vetted. The best of theoretical and applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas for future advertising research, thoughtfully examine the role of advertising in society, and debate current and enduring issues in advertising are encouraged. All papers published in JCIRA go through a rigorous, double anonymized, peer-reviewed process. Queries regarding the appropriateness of a topic and its fit with the scope of the journal may be sent to the editor by e-mail. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

【译文】《广告当前问题与研究杂志》(JCIRA) 是一个审阅论坛，对广告方面的当前问题和研究进行审查。欢迎最好的理论和应用数据驱动的作品。此外，还鼓励文献综述和概念性论文提出未来广告研究的议程，深入研究广告在社会中的作用，并对广告中当前和持久的问题进行辩论。 JCIRA 上发表的所有论文都经过严格的、双重匿名的同行评审流程。有关主题是否合适及其与期刊范围的契合度的疑问可以通过电子邮件发送给编辑。出版办公室：Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106。