Journal of Historical Research in Marketing

期刊简介：The essence of an historical perspective is a thorough, systematic, critical awareness of the changes (or continuity) in events over time and of the context in which change or continuity occurs. In addition to regular full-length research articles, the Journal of Historical Research in Marketing (JHRM) occasionally features material under the following sections. Explorations & Insights includes invited commentaries about marketing history and the history of marketing thought. These tend to be shorter (three to six thousand words) than the full articles that run in each issue. Sources of Historical Research in Marketing includes short essays introducing unexplored and novel archives and other primary historical resources, their contents and relevance to marketing history. Archivists or library professionals who believe their collections might be of interest to marketing historians are invited to submit essays to contribute to this section. JHRM also invites historical review essays that focus on historically important marketing books under the section Forgotten Classics.

【译文】历史视角的本质是对事件随时间的变化（或连续性）以及变化或连续性发生的背景有彻底的、系统的、批判性的认识。除了常规的长篇研究文章外，《市场营销历史研究杂志》(JHRM) 偶尔也会在以下部分提供材料。探索与见解包括关于营销历史和营销思想史的特邀评论。这些往往比每期的完整文章更短（三到六千字）。营销历史研究来源包括介绍未探索的新颖档案和其他主要历史资源、其内容以及与营销历史的相关性的短文。相信营销历史学家可能会对他们的馆藏感兴趣的档案管理员或图书馆专业人员将被邀请提交论文为本部分做出贡献。 JHRM 还邀请历史评论文章，重点关注历史上重要的营销书籍，并在“被遗忘的经典”部分下进行。