Journal of Nonprofit & Public Sector Marketing

期刊简介：Journal of Nonprofit & Public Sector Marketing is now listed in the Emerging Sources Citation Index The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth. Contributors of articles typically come from academic backgrounds. However, the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

【译文】《非营利与公共部门营销杂志》现已列入新兴来源引文索引 《非营利与公共部门营销杂志》是一份同行评审期刊，致力于研究非营利组织和政府机构使用的传统营销原则的适应性。该杂志对非营利营销领域的各种主题广泛感兴趣，包括捐助者和志愿者的招募和保留、政治营销、社会营销、营销策略和规划、非营利组织的互联网营销、公共关系、媒体规划等。文章的贡献者通常来自学术背景。然而，这些文章以易于理解的风格撰写，以使学术和从业者读者受益。该杂志是各种专业人士的重要读物。来自休闲服务（公园、娱乐、旅游、公共关系、高等教育管理和医疗保健）等学科的营销专业人士、学者和研究人员将在 JNPSM 中发现大量有价值的信息。一个杰出的审查委员会已经成立，其中包括许多在非营利和公共部门营销思想最初发展中处于领先地位的学者。该杂志提供了经过同行评审的主要研究以及在其他地方发表的当前研究的摘要和索引。出版办公室：Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106。