Journal of Advertising Research

期刊简介：The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice. The journal encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to ‘to further, through research, the scientific practice of advertising and marketing.

【译文】Journal of Advertising Research (JAR) 的使命是为包括媒体、研究、广告和传播在内的所有营销领域的专业人士提供研究和开发工具。 JAR 提供了一个分享发现、应用、新技术和方法以及解决方案途径的论坛。它的主要受众是学者以及各个实践层面的从业者。该杂志鼓励从业者和学者之间进行对话，以扩大营销和广告研究各个方面的科学知识体系，并“通过研究进一步推进广告和营销的科学实践”。